JK Cement has expanded its grey division business under the brand name of JK Super Cement in eastern part of Uttar Pradesh (UP). It opened its dealership network across Kanpur, Lucknow and the adjoining areas of Barabanki, Unnao, Fatehpur and Jalaun. This will help it cater to institutional customers in the region, including hotel projects, with greater ease and efficiency.
Madhavkrishna Singhania, dy. MD and CEO, JK Cement, said, “UP has a huge market potential as it has one of the highest GDP growth rates and is also a booming market for construction activities. Our journey in UP till date has been phenomenal and we have been able to establish ourselves as a competitive brand in the western and a few central UP markets. With the new expansion plans, we will be able to cater to the entire eastern belt across UP, gaining a stronger foothold in the state. We are fully committed to the growth of the region.”
The company has also announced to set up a new grinding unit in Hamirpur, Uttar Pradesh, in the next two years. Rajnish Kapur, COO, Grey Division, said, “The upcoming manufacturing plant in Hamirpur will have a capacity close to 2 mn MT per year and is a part of JK Cement’s overall expansion plans. The plant will cater to all urban and rural areas in the adjoining districts. This new plant will also open up new avenues for employment across the region on a sustainable basis.”
The cement giant was undeterred by the global pandemic and the company’s market capitalization increased 3 times to reach $3 billion in the last fiscal.
