Movenpick hotels and resorts is using creative plating and presentation to market healthy food to the
children’s dining segment, being marketed under the brand ‘Power Bites’. It includes a special menu.
Peter Drescher VP, F&B Middle East and Asia says, “These days children have constant sources of entertainment
in the form of iPads, phones and games. So, we have to be equally entertaining with our food. Childhood
obesity and heart disease are modern concerns so all our ingredients are low fat, use low sodium salt and lean
meat. We use lots of fruit and vegetables and don’t use saturated fats.”
Movenpick is adding the entertainment quotient through creative presentation and use of props by way of a
selection of little characters. So Scuba toys prepare to dive into a bowl of mixed fruit; monkeys race up
leaves to fresh banana smoothies; a workman examines tomato sauce for organic sausages; a mini shopping
trolley carries rice cakes and a tomato-headed millipede crawls across a plate on cucumber feet.
“Food should be fun and if it’s nutritious so much the better,” says Drescher adding, “We invite children to
eat with their fingers, paint carrots, arrange little characters. It’s important that restaurants become
welcoming places for children and that they enjoy themselves. After all families go out to eat to have fun.”
The Power Bites menu has been rolled out at selected restaurants within Mövenpick Hotels & Resorts in the
Middle East and Asia – including at their Bangalaore property. Movenpick is also running a special launch
offer.
