The Cocktail Story, a digital platform dedicated to build an ecosystem of alco-bev brands and spirit enthusiasts, launched its D2C e-commerce platform. It is dedicated to everything related to beverages and spirits for bartenders and drink enthusiasts in India. Consisting of various brands, the e-commerce platform is a marketplace that offers alco-bev products, allowing the patrons to order from the website and curate their own cocktail making experience within the comfort of their home.
The Cocktail Story connects consumers with brands helping them choose the right ingredients, mixers, recipes, bar tools and more. Products listed on their website will be available pan India and with the simple click of a button, you can sit at home and order in your mixers and more.
Speaking on the launch, Vidhi Puri, Founder, The Cocktail Story, said, “We have always created content that resonates with spirit enthusiasts. Be it helping them to make clear ice at home, or educating them about essential cocktail glassware, we have always been ahead of the curve. Launching the e-commerce marketplace is a natural progression in our journey to create unique opportunities for the patrons in the alco-bev space in India, and we are very happy to bring together the movers and shakers of the Industry together under one roof by associating with top brands in this space.”
The e-commerce platform is a natural extension for The Cocktail Story, and a holistic destination for all brands that will provide cocktail making products and solutions under one roof to its patrons. It features brands under categories like Drink & Cocktail Mixers, Beverages like Tea, Coffee & Kombucha, Syrups & Bitters, Barware & Accessories and Zero Proof.
Some brands under the above mentioned categories include Svami, Jade Forest, Seedlip, Jimmy’s Cocktails, The London Essence Co., Tea Trunk, Rage Coffee and GutLife Superfoods.
