Mumbai’s performance venue antiSOCIAL will host an album launch party with two popular names in Indian electronica – Ritviz and Nucleya. The artists have collaborated on a new, eight-track album called BAARAAT, which will be launched at an exclusive, limited capacity live event at antiSOCIAL.
Starting 4 pm onwards, the event will open with a live act by comedians Kannan Gill and Biswa Kalyan Rath, followed by a performance by the seven-piece brass band, Bombay Brass. This will be followed by immersive musical experiences Ritviz and Nucleya.
For those who can’t catch the spectacle live at antiSOCIAL, SOCIAL will host an exclusive livestreaming across all 28 outposts in seven cities, including Mumbai, Delhi, Bangalore, Pune, Chennai, Chandigarh, and Indore.
SOCIAL is partnering with Johnnie Walker to present this live event. Mayank Bhatt, Business Head, SOCIAL said, “antiSOCIAL has always been a space where people, culture, art, and music collide in very meaningful ways. With live music seeing a revival across the country, antiSOCIAL is once again leading the charge with our line-up of killer acts. There’s no better way for us to kick things into high gear than with the flag-bearers of India’s independent music scene – Ritviz and Nucleya – coming together to launch what promises to be the album of the year. By livestreaming the event across all 28 SOCIAL outposts in the country, we’re creating a nation-wide launch party that will keep you on your feet, no matter where you are!”
Johnnie Walker has curated an exclusive cocktail menu inspired by singles from BAARAAT. This includes cocktails like Baaraati LLIIT, Red and Ginger as well as a set of limited edition Johnnie Walker Highball cocktails in Peach, Lemon, Elderflower, and Green Tea flavours.
“Johnnie Walker has been at the heart of bar culture globally and in India for decades. As the world hits restart, we wanted to take a lead once again in bringing life back into the bars through live socializing experiences. We are extremely excited to partner with SOCIAL and aim to enable consumers to re-energize with music created by passionate and talented artists such as Ritviz and Nucleya. We see this collaboration as a stepping stone to bring back the cultural phenomenon of live music in the country and inspire consumers to relive these moments at their favourite bars and making up for lost times,” added Abhishek Shahabadi, VP and Portfolio Head, Premium & Luxury Brands, Diageo India.
