Starwood Hotels & Resorts Worldwide has announced the opening of Aloft Chennai, the first Aloft hotel to open in India and the 42nd Aloft hotel globally.
A second Aloft hotel is scheduled to open in Bangalore.
Urbanedge Hotels, a special purpose vehicle (SPV) of Auromatrix Hotels Private Limited, plans to set up several properties of Aloft hotels in the country over the next few years.
Aloft, the sizzling tech-savvy brand is Starwood’s design-led, social-experience brand that has enjoyed the fastest ramp-up of any brand in hotel history.
“India is a key focus of Starwood’s expansion efforts in large part because it is a market that today is relatively under-hoteled. India is one of the most promising markets within Asia Pacific, with GDP estimates topping seven percent for the next two years and a consumer market expected to rank as the world’s fifth biggest by 2025,” said Vasant Prabhu, Vice Chairman and CFO for Starwood.
“The market is especially ripe for mid-market products like Aloft and we look forward to opening several more Aloft hotels in India over the next few years,” he added.
Aloft Chennai features 130 spacious rooms and accessible technology. The hotel is also adjacent to over 5,000 square feet of meeting space and a restaurant.
Aloft Bengaluru Whitefield will include 170 rooms, and access to a large restaurant as well as more than 8,500 square feet of meeting space.
