At the recently held Indian Hospitality Excellence Awards, a gathering of the best from the India’s hospitality and travel industry, Le Sutra was declared ‘India’s Most Unique Hotel’. The award celebrated excellence and recognised the spirit of innovation. Le Sutra is the only hotel based on philosophy and the first Indian art hotel in the world.
“Our uniqueness lies in the hotel being a virtual art installation where every element narrates a story from Indian ethos. Here you could live in the rooms of Ravana, Karna or Buddha as comfortable and plush as in any five star. Truly, as one of our tag lines goes, it is a place for the body, mind and soul and the award has justified it”, says Mitali Bajaj, Head, Dr. Art + Design, the design studio that created Le Sutra. A lot of conceptualisation and detailing has gone into every aspect of this hotel where the arty interiors, wood work, tapestry, art works, inlays and sculpture have been researched, themed and specially commissioned in contemporary style.
Le Sutra Hospitality Pvt. Ltd. with its portfolio of hotels and restaurants including Out of the Blue, Indian Art Café, Masalah Mafia and Dusk is looking to take the company pan India. “The brand gives any property a certain significance in the city of its placement with the talking point of art and local culture attracting a niche clientele. The concept is scalable where regional art will form the creative plinth leading to additional ARR’s. The restaurants, as part of the hotel or individually, with their art and event concepts lead to increasing footfalls”, says Ranjan Gupta, Head Operations, Le Sutra, who received the award.
