IFA Hotel Investments is delighted to announce its MEA alliance with Bespoke Hotels International, bringing a new and innovative hotel management & holiday homes venture to the region. The new business will roll out Bespoke Hotels’ leading brands within the GCC with further plans for the wider region.
Bespoke Hotels’ MEA operation will provide independent hotel owners, developers and seasoned guests in the Middle East and Africa with a choice of exciting hotel and residential brands. The industry will benefit from the flexibility, scale, distribution and high quality management services associated with Bespoke, alongside the award-winning and sophisticated lifestyle brand, Hotel Gotham, for prime city and beachfront locations.
Joe Sita (left), CEO of IFA Hotel Investments with Bespoke Hotels International’s Nick Turner (right)
With its Bespoke Residences brand, Bespoke Hotels MEA will become the first internationally backed brand to enter into Dubai’s newly formed Holiday Homes sector. Partnering with IFA’s sizeable presence within the facilities management market, which focuses on servicing mixed use developments, hotels and over 3,000 residential units, the new venture will be ideally poised to make a significant difference to the residential short term letting market.
Moreover, the venture will include a 103 key, deluxe serviced apartment structure within one of IFA Hotels & Resorts’ projects on Palm Jumeirah. The new Bespoke Hotels MEA region will also see the further expansion of the serviced apartment model, which has proven to be of increasing popularity across the region in recent years.
IFA Hotel Investments (IFA HI) forms part of IFA Hotels & Resorts (IFA HR), a worldwide leader in the development of hotel and residential resort projects, with operations extending across the Middle East, Europe, Africa, North America, and the Indian Ocean. IFA HI Boasts a portfolio of 19 developments worldwide, alongside a successful track record working with a range of notable hotel brands, including the Yotel, Movenpick, Fairmont, Four Seasons, and Starwood groups.
