By opening Hall 6.0 as a new HoReCa fixture in 2020, Ambiente, the leading international trade fair for products associated with hospitality sector, is substantially expanding its expertise in the sector. Hall 6.0 will be added as a dedicated dining area that concentrates entirely on exhibitors in the HoReCa sector (hotels, restaurants and catering). An entire hall level, offering an additional, highly focused product line-up will therefore be occupied by this industry. Ambiente is “The Show” for the entire industry. The breadth and width of its unrivalled product range make Ambiente unique throughout the world.
The elements of Hall 6.0 – HoReCa
Two months before the event, a glimpse of the hall reveals the vast diversity of its front-of-house products, offered by both established and new exhibitors. This diversity makes Ambiente 2020 an absolute must for all major global decision-makers in the hotel and catering industry. The new HoReCa Hall 6.0 will unite all the elements of inspiring and highly memorable hospitality experiences in a single place, featuring a wide array of product groups: buffet and presentation, chafing and transport, tabletop, kitchen and kitchen aids, menus, boards and displays, table linen and napkins and workwear and waiter supplies.
“For a growing number of people, hotels are now turning into temporary homes several times a year. Gastronomically, the world is getting smaller too, particularly when you consider the vibrant hospitality market. Whether it’s a motley collection of tableware items in fine dining, bowl food sharing or solodining to counterbalance the hustle and bustle of everyday life – when the new HoReCa Hall opens its doors for the first time at Ambiente 2020, its unprecedented front-of-house diversity will provide vital answers to the hospitality trends of tomorrow,” says Thomas Kastl, Head of Dining.
Established Ambiente exhibitors
The expansion of Ambiente’s front-of-house expertise has prompted a large number of established Ambiente exhibitors to change to the new HoReCa hotspot or to set up a second stand there. They include APS, Bauscher, Bonna, Kocel, Kütahya, Picard & Wilpütz, Porland Porselen, RAK, Revol, Schönwald, Steelite, Tafelstern, Vista Alegre and Zieher. The long-standing exhibitor of Ambiente, Sompex, is exhibiting in the dining area for the first time.
New exhibitors, new inspiration
Ambiente will be welcoming both established exhibitors and around 35 new businesses to Hall 6.0. Craster from London, manufacturer of Flow Hot & Cold Trolley, silver-plated three-tier fruit bowl by the new Lebanese exhibitor Siom Orfèvres, signature drinks by the new exhibitors Drinkstuff and Halm and the copper chafing dishes by the new Indian exhibitor Hotel Needs India are just few of the new exhibitors that are setting new standards in sustainability and meeting the needs of hotels and restaurants for durable products.
The Ambiente 2020 will take place from 7th to 11th February 2020.
For more details, visit:
www.ambiente.messefrankfurt.com/frankfurt/en.html
