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A recent study conducted by Hilton Honors, the award-winning guest loyalty program of global travel and hospitality company, Hilton revealed that 40% of travellers based in India intend to “go solo” when they travel. Around 1,120 avid travellers aged between 20-45 yrs were surveyed in India who traveled for leisure at least 3 times in the last 12 months, and intended to take another 3 trips in the coming 12 months. The methodology adopted for the study involved a quantitative survey, which was conducted between 20th September – 11th October 2019 and the avid travelers living in five key cities i.e. Bangalore, Hyderabad, Mumbai, New Delhi and Pune were chosen as respondents. As per the findings, the primary motivation for 66% of these intrepid travelers is to experience “life-changing moments” that push them out of their comfort zone and challenge them to think differently.
Here are some key insights the study revealed pertaining to Solo Travelers:
Authentic experiences:
The study revealed that the travelers pursued more authentic travel experiences that allow them to travel consciously. Experiences in nature top the list of things Indian Solo Travelers are seeking more of (68%), followed by sustainability (67%). Solo Travelers are also more likely than other Indian travelers to seek ways to nurture their spirituality (66%) and embark on volunteering opportunities (62%). According to the study, the Singles segment of Indian travelers appear to be prioritizing wellness and self-care – as compared to Couples, they are more likely to seek out experiences not only in nature, but also try their hand at sports, outdoor adventures and wellness activities.
Australia: the most popular destination in Asia Pacific
According to the study, the top destination Indian travelers are most excited to visit in the next 12 months is Australia (31%), compared to Europe (13%), Singapore (11%), Malaysia (7%) and New Zealand (6%). In Australia, Indian Solo Travelers are more likely to be interested in destinations that are off the beaten track, such as Cairns and Byron Bay. Beautiful beaches and spectacular natural landscapes are key draws to Australia for these travelers.
Being Travel experts and seeking unique experiences
As frequent travelers, Indian Solo Travelers look for unique, once-in-a-lifetime experiences and are drawn towards outstanding natural beauty and sustainable options. The study also revealed that two in three Solo Travelers say they like to be recognized as travel experts. However, most Solo Travelers (95%) find the planning process overwhelming, so seek out recommendations from travel agents, online reviews or loved ones on the most interesting things to see and do in a destination.
