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The year 2019 proved to be an exceptional year for Azerbaijan Tourism Board (ATB), as it registered a significant growth in the segment across the capital city of Baku and other key regions of Azerbaijan. In a statement, the tourism board has revealed that it has seen 66.8 per cent increase in tourists from India in 2019. The increase in Indian visitors is due to an intensive global marketing campaign as well as an increased appetite among Indian travellers to seek out lesser-known destinations. This achievement comes just over a year after ATB unveiled the “Take Another Look” campaign in India in 2018.
Other markets with significant increase in visitors include UK (27%), China (64%), and Germany (22%). The tourism board is aiming to double the current in-bound tourism by 2023. Florian Sengstschmid, ceo of Azerbaijan Tourism Board said: “India is a key market for us with immense potential due to its high number of international travellers and growing interest in the Caucasus region. OTM gives Azerbaijan Tourism Board a platform to share our culture, cuisine and country with the Indian market. With strong cultural and historical touchpoints between both countries and a simplified electronic visa process that can be done in under three hours, we aim to welcome many more Indians to discover Azerbaijan’s many offerings.”
ATB has made recent investments to develop the product portfolio of the country to meet the varying needs of the Indian market. This includes adventure activities like skiing, hiking, private jeep tours to the mountains, cultural experiences such as vineyard tours, art and music festivals, and golf for the sports enthusiasts.
