From 7 to 11 February 2020, Ambiente will be the central hub of the consumer goods industry. In total, 4,635 exhibitors from 93 countries will be presenting the latest trends on 310,240 square metres (gross) of floor space. 85% of Ambiente exhibitors are from outside Germany. “The area that has grown especially at Ambiente is dining, as hospitality, in particular, is a worldwide growth sector – and indeed one that has been developing at an incredible speed in recent years,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt.
Covering the areas of dining, living and giving, the world’s leading trade fair maps the entire spectrum of consumer goods in the sectors of tableware, kitchenware, interior design and gifts. In early 2019, this networking opportunity was used by 136,081 visitors from 168 countries. Ambiente is a place where brands launch innovative products, designers set trends, decision-makers meet and retailers place orders for the entire season.
After a year of economic slowdown, global trade conflicts and the impact of the recent coronavirus outbreak, no major changes are expected in Germany’s economy in 2020. Commenting on the coronavirus outbreak, Braun says: “The authorities currently estimate that there is no danger for events on the premises of Messe Frankfurt. Right now, however, company representatives are not permitted to travel to Frankfurt if they come from areas placed under quarantine by the Chinese authorities, such as Wuhan or Hubei. We, are, therefore expecting a lower number of Chinese exhibitors compared with Chinese registrations.”
HoReCa – a growth market
Ambiente has created a clear USP for itself in the HoReCa segment and is set to gain even more momentum through the opening of the new HoReCa Hall 6.0. It is the leading international platform for front-of-house business and the perfect port of call for national and international decision-makers in the hospitality segment, whether they are hotel chains, cruise lines, airlines or caterers.
International speakers such as Maham Anjum, Joe Cheng, Ido Garini, Adam D. Tihany, Jozef Youssef and Dr. Francesca Zampollo will be focusing particularly on the significance of front-of-house business, providing participants with first-hand trends and industry insights. Ambiente is the only place that gives buyers from the hospitality industry such a unique opportunity to order front-of-house products simultaneously from HoReCa and from the lifestyle collections of Living and Giving exhibitors.
Knowledge creates the future
The Ambiente Academy will be affording a glimpse of the future in the consumer goods industry. On all five days of the trade fair, renowned specialists will be discussing current trends, exciting ideas and useful practical insights at the Ambiente Academy in Hall 9.1 and, for the first time, also in Hall 11.1.
The curated directory for 2020 features 314 exhibitors from 49 countries, all of them manufacturers who follow eco-friendly and socially responsible production standards. This is an increase of 27 per cent since last year. Hall 4.0 will showcase Dining, while Interior Design will be located in Hall 8.0.
Awarding excellence
Once again, Ambiente 2020 will host numerous prestigious award ceremonies. The German Design Award will be presented on the first day of the trade fair, and visitors will be able to view the award-winning products at an impressive exhibition. This year’s selection of well-designed and useful products will be displayed together with explanatory videos in the foyer of Hall 4.0. Moreover, Ambiente will feature the Kitchen Innovation Award and the Plagiarius anti-award for product piracy. As before, excellent tableware products will be at the focus of the Tableware International Awards of Excellence where the decisive criteria are functionality, beauty, originality and narrative quality. The winners will be announced at Ambiente. After the highly successful première of the Dineus award, this prize will again be awarded on the first day of the trade fair, honouring outstanding products and projects from the entire spectrum of dining culture.
